tea marketing: an interview with lindsey goodwin
How do you go about marketing a product, found the world over, that all stems from one plant? After all, all tea comes from Camellia sinensis (or a varietal of it), and yet there are thousands of different tea retailers out there selling all types of tea under all sorts of brands. Many of them … Continue reading
social media for tea companies – q and a with five tea retailers
I’m of the belief that social media can be a very useful part of a company’s advertising and communications strategy, but it is just a part, not the be all and end all. After all, a successful business is a profitable one, not just one with the most Twitter followers. Tony Gebely said that “social … Continue reading
tea and travel 